I want my MTV – but I want it personalized….

Years ago I would come home from work, plop down on the sofa and flip on MTV to mindlessly watch music videos. They were very entertaining, and a great diversion in a difficult day. You didn’t have to search for videos – they were programmed for you - much like a radio station. The only part of the experience that sucked– having to watch videos for music that I really didn’t like. MTV had a rather broad range of viewers, and had to appeal to everyone. They served as broad a set of videos as they could.

Fast-forward to today's on-line music video entertainment. The quantity of available music videos is far larger than the 10,000 advertised on MTV. I estimate that youTube alone has over 10 million music tracks covered by videos. These include artists from all over the world, and in many languages. With this diverse quantity of video, it offers something for everyone but at the same time no one can really find what he or she loves.

Today’s on-line music video entertainment is socially connected and viral by its nature. Traffic is driven to youTube, DailyMotion, MTV, Yahoo, or AOL by links emailed from friends. Friends watch the recommended music video and browse around similar videos presented as thumbnails. Often they come searching for a particular video, or a particular artist. The experience is driven either by search or by viral links.

Playlists on these sites are a good way to save links to your favorite videos, but they really don't provide a compelling way of filtering millions of music tracks to the music you want to listen to. They provide bookmarks, not a way to create a personalized music experience base on the music you love. The only filtering available is search and viral recommendations.

With limited ways of filtering, only the most popular or the most unusual music videos are viewed. There are an enormous number of live performances, and original videos for tracks you have loved in your music library but have never seen because there is no convenient way to filter them out of the millions and millions of available on-line videos.

The next generation of on-line music entertainment is personalized. This is the service SonicSwap delivers now. With our patent pending technology we analyze a member's iTunes library, store their playlists and lists of their favorite tracks, artists, and genres in seconds. We then filter the millions of available music videos to their favorites, their playlists, and their library. SonicSwap’s playlist viewers deliver a personalized on-line music video experience – connecting users to music videos they would not normally find. They spend more time watching videos in their own personal music television. (MTV)

Isn’t this how you wish every form of entertainment was delivered to you. Analyze what you like, and then filter out everything else to the ultimate entertainment channel built just for you?